The two-day event brings together the SC and Bursa Malaysia’s flagship investor engagement platforms for the first time. Held at Pavilion Bukit Jalil Exhibition Centre, the event was officiated by the Secretary-General of Treasury Tan Sri Johan Mahmood Merican.

As more Malaysians navigate a wider range of investment products, digital platforms and information sources, the collaboration underscores the importance of investor education and financial literacy in supporting informed and responsible investing.

This first-of-its-kind collaboration reflects a shared commitment by the SC and Bursa Malaysia to advance investor education effectively. By bringing together the two flagship investor engagement platforms¹, both organisations can broaden outreach, delivering greater impact in promoting informed investing and investor protection.

The event combines investor education, market insights and practical guidance, and is intended to better equip participants with knowledge to evaluate investment opportunities, understand risks and identify potential scams.

Dato' Mohammad Faiz Azmi, Chairman of SC, said broader participation in the capital market remains essential to support a financially resilient and inclusive society.

“For many Malaysians, concerns over fraud and limited access to reliable investment information remain barriers to investing. This first-ever collaboration aims to improve access to trusted financial information and digital investment tools, empowering more Malaysians to invest with confidence and take greater charge of their long-term financial well-being,” he said.

Dato’ Faiz said the SC remains committed to strengthening investor education and financial literacy through strategic partnerships, including with the National Scam Response Centre (NSRC) and the Financial Education Network (FEN).

From January to July 2026, the SC received 1,272 enquiries (70.6%) from individuals seeking to verify investment opportunities before making any investments, compared with 530 complaints (29.4%) from scam victims. The higher proportion of enquiries points to greater awareness of the need to conduct due diligence before investing.

Dato’ Fad’l Mohamed, Chief Executive Officer of Bursa Malaysia, said, “We are pleased to collaborate with the SC in bringing InvestSmart and Bursa Marketplace Fair together for the first time. The Malaysian capital market offers a wide range of opportunities for investors, and the growing participation of Malaysians, particularly younger investors, reflects a growing interest among Malaysians in building financial resilience.

“By bringing market experts, listed companies and financial institutions under one roof, we hope to make it easier for more Malaysians to explore investment opportunities, build their knowledge and take the next step from saving to investing. This supports our broader goal of fostering a vibrant and inclusive capital market that enables more Malaysians to participate in, and benefit from, the nation's economic growth.”

Retail participation in the capital market continues to strengthen, with more than 342,000 new Central Depository System (CDS) accounts opened in the first six months of 2026. This represents an increase of approximately 24% compared with the corresponding period in 2025. Around 60% of these new accounts were opened by investors aged 35 and below, reflecting the growing participation of younger Malaysians in the capital market. Retail investors contributed between 27% and 33% of the total trading activity over the past three years.

Held under the theme “Smart Investing for Everyone”, the fair brings up to 40 exhibitors together, giving visitors direct access to market experts, financial intermediaries, regulators, public-listed companies, crowdfunding platforms and industry practitioners.

The programme covers investing fundamentals, stock market investing, technical analysis, portfolio building, market outlooks, financial planning, investor protection and scam awareness.

Other highlights:

• A FEN Pavilion to raise awareness of the National Strategy for Financial Literacy 2026 to 2030 and showcase financial literacy initiatives.
• An Anti-Scam Zone featuring the NSRC, Association of Banks Malaysia (ABM) and Association of Islamic Banking and Financial Institutions Malaysia (AIBIM), to offer guidance on how to identify common scam tactics, verify investment opportunities and take steps to protect from fraud.
• Free one-on-one financial planning consultation with licensed financial planners under the FinPlan4u® initiative.

The fair will also feature quizzes, free health screenings, prize giveaways and activities for children.

Admission is free, and members of the public are encouraged to attend to take advantage of the wide range of investor education, financial planning and scam awareness activities available throughout the event.